AXEL MArtinez
PROGRAM DIRECTOR, MUSIC DIRECTOR & ON AIR PERSIONALITY
ET Carter, a long-time member of the Hot 107.9 duo Durtty Boyz, recently left the station with plans to go to a new rival station.
In an interview, ET said he will have to sit out for a time in Atlanta. Most radio personalities have a standard six-month non-compete clause that prevents hosts from being on air at a rival station in town. He hopes to be on the new IHeartMedia hip-hop station The Beat on 92.3 and 96.7 in the spring as well as a handful of other stations in the region in a new syndication deal. He hopes to start in the markets outside Atlanta next month. “We wanted to grow,” he said. “They had been talking about syndicating us for four years but nothing ever happened.” When rival IHeartMedia offered a deal, he jumped at the chance. ET Carter, a long-time member of the Hot 107.9 duo Durtty Boyz, recently left the station with plans to go to a new rival station. In an interview, ET said he will have to sit out for a time in Atlanta. Most radio personalities have a standard six-month non-compete clause that prevents hosts from being on air at a rival station in town. He hopes to be on the new IHeartMedia hip-hop station The Beat on 92.3 and 96.7 in the spring as well as a handful of other stations in the region in a new syndication deal. He hopes to start in the markets outside Atlanta next month. “We wanted to grow,” he said. “They had been talking about syndicating us for four years but nothing ever happened.” When rival IHeartMedia offered a deal, he jumped at the chance. But he said due to poor attorney advice, his Durrty Boyz partner J Nicks signed a contract with Radio One too soon and is tied down at least a year with Hot 107.9. So the two long-time partners – who started the Durrty Boyz around 2007 on Hot – will be separated for awhile, he said. “I’m trying to make sure he comes over,” ET said, who plans to go by the name “ET Cali” on his new show. “He’s my brother, my partner.” He also said he is in a legal dispute with Radio One over the use of the name “Durrty Boyz.” He claims they created it before they got to Hot but Hot believes it built the brand and continues to use it on air.
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AboutThe only Mexican-American on Streetz 108, Friday's 3:00p - 7:00pm (Eastern Time)!
AuthorAxel Martinez Archives
November 2017
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